Whether you realize it or not your ability to persuade others in life will directly affect your bank account, social status and the way that others view you.
Persuasion is often viewed as a dirty word but your success in life and your very survival depend on your ability to persuade others.
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Robert Cialdini is probably the most cited persuasion expert in the world.
Professor Cialdini’s scientific findings have been applied by marketing and persuasion experts such as Yanik Silver, Kevin Hogan and Dave Lakhani to name just a few.
The chapters in Yes! 50 Scientifically Proven Ways to Be Persuasive are short but have very interesting titles such as:
Does fear persuade or paralyze?
Which office item can make your influence stick?
Start Low or High Which Will Make People Buy?
How can you become a Jedi master of persuasion?
One of the interesting things about the stories and study results in this book is how you may be able to drastically change your ability to persuade others to do as you want by changing as little as one word in a conversation or advertisement.
Whats even better is that many of the suggestions in this book will cost you little or nothing to implement.
For example – One chapter entitled “How Can Inconveniencing Your Audience Increase Your Persuasiveness” tells the story of how a legendary marketing expert changed a phrase at the end of a segment on a home shopping channel. Instead of saying the familiar phrase “operators waiting please call now”….the line was changed to “if operators are busy please call again.”
Notice the difference in the preceding two statements…the first statement implies that the operators are sitting there doing nothing…the second statement gives you the feeling that the product is so hot that you have to call back in order to get through to purchase it.
As a result the product quickly sold out.
This is just one of fifty examples of how by just changing a few words you can drastically increase your ability to persuade others.
Whether you want to become better at persuading your employees to comply with rules or convince your kids to do their homework or sell more goods at your website, place of business or eBay auction you must read Yes!: 50 Scientifically Proven Ways to Be Persuasive
I give this book five out of a possible five jalapeños because it is well written, entertaining and filled with many useful ideas that you can implement now to be more successful in your business and personal life.
To Your Success,
Paul A. Shope
Your SuccessCurrent Guide
1 response so far ↓
1 Neil // Jun 27, 2008 at 5:20 pm
This book is amazing! I’m on my second time through it. It’s a very easy read. Every online marketer and advertising guru should read it.
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