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Earl Nightingale stated in “The Strangest Secret” that the reason why most people do not succeed in life is because they conform.

They simply go along with what others are doing without knowing why.

Whether you want to succeed in a [tag]home business[/tag] or [tag]internet business[/tag] your success will depend greatly upon how well you are able to spread your message.

Seth Godin is an expert when it comes to revealing ways in which you can spread your message.

[tag]Seth Godin[/tag] is a prominent internet marketer and philosopher. He was named “the Ultimate Entrepreneur for the Information Age” by Business Week Magazine. Seth Godin’s recent project is on developing the web site Squidoo.com.

Seth Godin states that In order to spread your message to the world your product or service must be “remarkable.” Godin refers to people who spread remarkable ideas as “sneezers.”

This means that people must notice your product enough to remark to each other about it. By being remarkable, word of your product or service will spread person to person. This process is what Godin describes as being an “idea virus.”

Godin calls a remarkable product or service a “[tag]purple cow[/tag].”

What products or services can you think of that stand out in your mind because they are “remarkable?”

What purple cows can you think of?

Here are a few examples of products that stand out in my mind as being remarkable: The Dyson Vacuum, PT Cruiser, Bose Radio, Apple Computer and Sony Wii.

How can you improve your message regarding your product or service to make it more “remarkable”?

Please watch Seth Godin’s video below to find out how to create your own “purple cow” which will enable you to succeed in your own home or internet business.

Please post a comment to let us know what product or services that you consider to be “remarkable” or a “purple cow”.

To Your Success,

Paul A. Shope
Your SuccessCurrent Guide

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